Walters State's official mission is to be "a learning-centered, comprehensive, public community college dedicated to increasing educational attainment and supporting economic development by providing affordable, high quality educational opportunities for the residents of East Tennessee."
From a marketing perspective, our mission is our "brand" essence. Visually, Walters State's brand essence is reflected in every communication intended for public consumption. This includes not only the college's logos, seal and trademark but also publications, letterheads, envelops, memoranda, business cards, brochures, the institutional website, email correspondence and other materials that represent the college as a whole. The college's credibility and the public's perception of the college are reflected in our visual brand.
Therefore, it is essential that the college present a unified, consistent image that protects and enhances the college's mission. Adherence to the Walters State Branding and Graphic Standards Guide and the Web Site Policy and Guide will help ensure the integrity of the college's public image and accurately reflect our mission and purpose.